Old Post…February 23rd, 2007
Manuscript critiquing is a big business, and as a newbie writer I’ve been exploring this area as one of the many possible ways I can make use of my creative writing degree. I must say it looks promising.
Elsa Neal, professional writer and manuscript critiquer extraordinaire has been kind enough to explain the business end of her manuscript critiquing service at her website www.hearwritenow.com. She states that, “The critique service has made up 80% of my income over the past 6 months.” So manuscript critiquing can be a make up a substantial part of your income as a freelance writer.
Critiquing is slightly different from professional editing. Editing looks for errors in grammar, punctuation, layout, and structure. The editor will look over your manuscript or document and look for ways to improve its usability and readability. Manuscript critiquing also looks at the manuscript’s appeal to the readers, and literary techniques like symbolism, foreshadowing, and even how believable your characters are. If this is a genre story the critiquer can also look at how well the story fits with the standard ideals of the rest of the genre, for example the romance genre’s use of the alpha male character.
Qualifications:
There are no specific requirements to critique manuscripts but it helps if you’ve had some experience looking at friend’s writing or even having worked as an editor at a publisher. Elsa started out with a degree in creative writing and by helping fellow students and writers with revising their work. In 2005 she decided to set up a critiquing service page on her site:
“I decided to offer my critiquing services on my website – really as an experiment to see if there was any interest. Within a month I had my first client, and the service has grown from there.” ~Elsa Neal
To prepare for your first client you can join any number of critiquing forums and exchange manuscripts with other writers for free or just offer to look at some people’s manuscripts and make comments. This is also a good way to build up samples of critiques to show potential clients. I’ve found that clients love seeing examples of previous work in writing, editing, and hey, even critiquing. Just make sure you ask the author of the manuscript you plan on using as an example of your skill for permission to show it.
The 6’ Ferret Writers’ Group is a site where writers can set up groups to critique each other’s work and Awesome Writers is an email discussion group populated by writers looking to talk about their work or get manuscripts critiqued. Just go online and offer to review some manuscripts for free and you’ll be deluged by writers.
Delivery Format:
There are a variety of ways to deliver revised/reviewed manuscripts to your clients. You can print out a hard copy make comments by hand and return it in the mail. Clients can send you floppy disks and you can make comments on the file and return that in the mail.
However, with the internet it is easier than ever to just attach the file to an email and send it out. Plus you don’t have to pay postage. MS Word has a track changes feature you can use to keep track of suggestions you make on manuscripts and submit that to clients. The changes will show up in red and the clients can view what the manuscript looks like with the changes and without.
Elsa uses track changes and converts that into a .pdf file that clients can print out to have on hand. She also sends a separate file of comments on the overall story. Romance writer Leigh Michaels also offers manuscript critiquing from her website. She requests the manuscript hard copy be delivered in the mail. Her critique package includes margin comments on the manuscript, an analysis of the storyline, suggestions for changes, and an overall critique of the package that’s submitted.
Advertising:
There doesn’t seem to be a lot of advertising required for your manuscript site. It helps to have a site with lots of pages on it.
‘By the time I added the Manuscript Critiquing Service in August 2006 my website had grown to nearly 300 pages, with the most popular pages reaching a Google Page Ranking of 4 and 5, so it has a pretty solid platform to sell from.’ ~Elsa Neal
But you can start with a single web page to advertise your services and go from there. It does help to have something of a web presence. You can write articles on editing and critiquing manuscripts and post them to article directories with a link to your site. You can write the content on your site so its search engine optimized. You can also pay for Google Adwords listings.
Elsa had this to say on her advertising:
‘I tried buying advertising space once for Word 4 Writers, but since I had no sales through that avenue I’ve never bothered again. I find the best source of traffic is my signature in posts I make to forums around the Internet.
This month I’m in the process of creating a Squidoo lens to promote my critique service (http://www.squidoo.com/lensmasters/daoine). Squidoo is an excellent traffic generating social phenomenon.’ ~Elsa Neal
The Money Side of It:
I’ve found in my researching foray that prices vary a lot for manuscript critiquing services. Here’s a few examples from sites I’ve found:
• HearWriteNow-costs from $15.00 for first impression critique for up to 1000 words to $100 for detailed critique from 7000 to 10,000 words
• Leigh Michaels-from $95.00 for a first chapter critique to a minimum of $495 for a full manuscript of over 250 pages
• Writer’s League of Texas–offers its members critiques with professional authors at $60 for up to 20 pages.
• Scribendi–offers critiquing services for only about $3 per 100 words.
So you can see the range is wide, allowing critiquers the ability to set their own prices within reason and the better your services the more you can charge.
Most online businesses accept payment through Paypal and the same goes for manuscript critiquing websites. Typically you’ll find that sites accept check, money order, debit, credit and Paypal. For those just starting out; money order and Paypal are the easiest to set up and accept.
Last Note:
Elsa Neal and a few other manuscript critiquer’s have money-back guarantees on their sites.
‘I’ve always felt more comfortable dealing with people who are confident enough about their product or service that they are prepared to offer a money-back guarantee. People are, rightfully, wary about making purchases on the Internet, so I wanted to make potential clients feel more comfortable about giving my courses and critique service a go without taking an undue risk with their money. So far, no one has asked for their money back for either the critique service or any of my Word 4 Writers packages.’ ~Elsa Neal
I too, find that stating ahead of time, that you will return the money or in my case as a writer not ask for payment if the client is unsatisfied with the content they get back, helps to reassure the client of the quality of service they receive.
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